$ADS

By Samrhitha A (Reuters) -Netflix's crackdown on password-sharing likely boosted subscribers by about 6 million in the third quarter and the streaming pioneer is expected to set the stage for price increases when it reports earnings on Wednesday. The only profitable major streamer, Netflix (NASDAQ:NFLX) has resisted joining rivals like Walt Disney (NYSE:DIS) in hiking ad-free prices this year and instead curbed password-sharing outside households to tap the more than 100 million viewers who use its service without subscribing. "Netflix now closely resembles a utility in many markets," analysts at Bernstein said. "The challenge of being labeled a utility is how a maturing company continues finding growth." It could hike prices after the end of the Hollywood actors strike, a media report said earlier in October. Five months after calling a strike that plunged Hollywood into turmoil, the Writers Guild of America (WGA) last week approved a new contract with major studios. Netflix, however, has weathered the strike well thanks to its larger international presence and strong content slate. After a slow start for the ad plan launched last year, analysts said they expect Netflix will raise prices of its ad-free options in the coming months to nudge more subscribers to the other tier, where commercials help bring in more revenue per user. So far, most viewers subscribing to Netflix after the password crackdown have opted for the ad-free plans, analysts said. Its standard plan with ads costs $6.99 a month, while the ad-free plans start at $15.49. "Using these tactics, Netflix will likely double its ad-supported viewership next year," said Insider Intelligence analyst Ross Benes. He expects Netflix to show more ads to users over time, catching up with rivals. The ad tier is expected to bring in some $188.1 million in revenue in the third quarter ended September, with subscriber additions of 2.8 million, according to Visible Alpha estimates. Overall, Wall Street expects the streamer to post its strongest quarterly subscriber additions this year, according to LSEG data. Revenue in the third quarter likely rose 7.7% to $8.54 billion, the fastest growth in five quarters, thanks to strong programming that included the latest seasons of "Sex Education" and "Virgin River".

this is one the best ads I've ever seen

$AMZN: PINTEREST, BUZZFEED TO SHOW AMAZON SPONSORED PRODUCT ADS

By Katie Paul NEW YORK (Reuters) -With Twitter already on the ropes, Meta's Mark Zuckerberg delivered another blow to Elon Musk on Wednesday, ramping up the tech billionaires' rivalry with the launch of Instagram's much-anticipated companion service Threads, a challenger to Twitter. "Let's do this. Welcome to Threads," Zuckerberg wrote in his first post on the app, along with a fire emoji. He said the app logged 5 million sign-ups in its first four hours. Much like Twitter, the app features short text posts that users can like, re-post and reply to, although it does not include any direct message capabilities. Posts can be up to 500 characters long and include links, photos and videos up to five minutes long, according to a Meta blog post. It is available in more than 100 countries on both Apple (NASDAQ:AAPL)'s App Store and Google (NASDAQ:GOOGL)'s Play Store, the blog post said. Analysts said investors were salivating over the possibility that Threads' ties to Instagram might give it a built-in user base and advertising apparatus. That could siphon ad dollars from Twitter at a time when the microblogging company's new CEO is trying to revive its struggling business. While Threads launched as a standalone app, users can log in using their Instagram credentials and follow the same accounts, potentially making it an easy addition to existing habits for Instagram's more than 2 billion monthly active users. "Investors can't help but be a little excited about the prospect that Meta really has a 'Twitter-Killer'," said Danni Hewson, head of financial analysis at investment firm AJ Bell. Meta stock closed up 3% on Wednesday ahead of the launch, outpacing gains by competitor tech companies as the broader market edged down. Threads' arrival comes after Zuckerberg and Musk have traded barbs for months and even threatened to fight each other in a real-life mixed martial arts cage match in Las Vegas. The timing is opportune for Meta to land a blow, as months of Musk's chaotic decision-making has roiled Twitter. Musk bought Twitter for $44 billion last October, but its value has since plummeted as it faced an exodus of advertisers amid deep staffing cuts and content moderation controversies. Its latest move involved limiting the number of tweets users can read per day. Zuckerberg, in subsequent Threads posts, addressed those challenges. "I think there should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn't nailed it. Hopefully we will," he wrote. The integration with Instagram included several nods to privacy considerations. Instagram users who sign up for Threads automatically have a badge affixed to their Instagram profile, but can opt to hide it. They also are given options to choose different privacy settings for each app. Brands like Billboard, HBO, NPR and Netflix (NASDAQ:NFLX) had accounts set up within minutes of launch, as did celebrities like Shakira and other well-known personalities such as former Meta Chief Operating Officer Sheryl Sandberg. The app did not appear to show any ads, according to a Reuters review. To build up Threads, Meta has been making overtures to social media influencers to attract them to the new app and encouraging them to post at least twice a day, said Ryan Detert, CEO of influencer marketing company Influential. Some thanked the company for early access in their initial posts. The app also benefits from the failure of other would-be Twitter competitors to take advantage of the service's stumbles. While a number of burgeoning competitors such as Mastodon, Post, Truth Social and T2 have tried to lure Twitter users away, all remain relatively small so far. Bluesky, a new service backed by Twitter cofounder Jack Dorsey, launched its invite-only beta in February and initially had users clamoring to get access codes. Its website said it had 50,000 users as of April. Dorsey also backed another platform called Nostr. But history is working against Meta. It has suffered multiple failures launching standalone copycat apps in the past, most notably its Lasso app aimed at competing with short video rival TikTok. The company later incorporated a short video tool, Reels, directly into Instagram and more recently wound down its unit tasked with designing experimental apps as part of a cost-cutting drive. Another potential strike against Threads is that the news-oriented culture on Twitter differs from that on Instagram, a more visual platform, said Jasmine Enberg, principal analyst at Insider Intelligence. That cuts against Meta's goal in recent years of moving away from news and political content and instead recommending lighter fare in Reels videos. The company has downplayed the importance of news content on its platforms in regulatory battles over proposals to compel payment to journalistic publishers. Still, said Enberg, Meta only needs to convince a quarter of Instagram's users to join Threads in order to rival Twitter's size. "The reality is that Meta doesn't need to convert Twitter power users into Threads users" to succeed, she said. Zuckerberg, responding to a user who predicted Twitter's demise about an hour after the Threads launch, cautioned patience. "We're only in the opening moments of the first round here," he said.

https://cointelegraph.com/news/google-ads-data-4m-stolen-through-crypto-phishing-urls

great point > @Jonove said: With the database that FB has on it's users, and then you factor in the use of AI. It's pretty damn scary how targeted some of the ads could really get

With the database that FB has on it's users, and then you factor in the use of AI. It's pretty damn scary how targeted some of the ads could really get

but ads is the key

googl always beats the er. based on yputube ads and AI > @Snowcow said: based on

MUSK SAYS TWITTER COULD POTENTIALLY EARN "15 CENTS AN HOUR" IF ADS ARE IMPROVED - MORGAN STANLEY TMT CONFERENCE

U.S. ATTORNEY GENERAL GARLAND SAYS THAT BECAUSE OF GOOGLE'S PRACTICES THE U.S. HAS SUFFERED AS AN ADVERTISER, OVERPAYING FOR ADS

https://www.businessinsider.com/netflix-basic-with-ads-accounted-13-percent-subscriptions-evercore-2023-1

https://www.businessinsider.com/netflix-basic-with-ads-accounted-13-percent-subscriptions-evercore-2023-1

https://www.wsj.com/articles/disney-with-ads-goes-live-11670515229

Interesting @dros. maybe all the media attention in right wing media got Tim Cook on the phone promising ads back on 😂

**conorsen:** Just saw back to back Warnock ads. He’s been running for Senate basically nonstop since the 2020 Iowa Caucus. https://t.co/AYk8pkj8AS https://twitter.com/conorsen/status/1591533733068283905

CHIPOTLE TO PULL BACK PAID ADS FROM TWITTER - BLOOMBERG NEWS

https://cointelegraph.com/news/google-feels-the-bear-market-as-crypto-ads-revenue-slips-since-july

**pkedrosky:** I had base-ball on—which is a mystery to me—and I saw an outfield ad for orthopedic surgery. And I'm wondering: Do outfield ads for orthopedic surgeons work? Do base-ball fans see them and think, "Honey, after boneless wings at Applebee, I'm going get a high tibial osteotomy!"? https://twitter.com/pkedrosky/status/1583616485921955840

oh no how sad > @Navneet said: if people has like 4-5 story then ads come up

if people has like 4-5 story then ads come up

CNBC: Roblox Is Jumping Into Online Ads in Effort to Diversify Beyond Virtual Goods $RBLX

https://www.coindesk.com/policy/2022/09/02/thailand-toughens-rules-for-crypto-ads/?utm_medium=referral&utm_source=rss&utm_campaign=headlines

Bullish flow in Baidu Inc (ADS) ($BIDU) today, with 13092 contracts trading and implied vol up 2.0 points to 52%. Shares near $150.44.

I ran a Digital Agency all though highschool, that was my first of many businesses. Managing Marketing, Ads, Design, Development, etc. > @Atlas said: i dont know from where people with no business experience other then , what they get passed by their siblings always want to talk as if they know what they are talking about , but when you ask them a business questions , they only mention the job they do everyday , and when you find them in finance they always have positive profits , when you ask them for an entry , they disappear because their wining rate is lower then racoons' ass

hahah yeah for those to be the main growth drivers was pretty problematic > @Pal said: and ads😱

Facebook-owner Meta Platforms Inc is bracing for a leaner second half of the year, as it copes with macroeconomic pressures and data privacy hits to its ads business, according to an internal memo seen by Reuters on Thursday. The company must “prioritize more ruthlessly” and “operate leaner, meaner, better executing teams,” Chief Product Officer Chris Cox wrote in the memo, which appeared on the company’s internal discussion forum Workplace.

https://cointelegraph.com/news/chainalysis-tips-australia-will-crack-down-on-misleading-crypto-ads

SEC Goes After Crypto Investing With Game Show Ads https://www.coindesk.com/policy/2022/06/01/sec-goes-after-crypto-investing-with-game-show-ads/?utm_medium=referral&utm_source=rss&utm_campaign=headlines

lol these ads are too good

**@mark_dow:** "A use case so intrinsically compelling they hired a fleet of celebrities to do barrage of ads, posts and appearances to convince people of it" https://twitter.com/mark_dow/status/1525528773411491840

Binance takes legal action against fake billboard ads in Turkey https://cointelegraph.com/news/binance-takes-legal-action-against-fake-billboard-ads-in-turkey

RECAP 5/3 Chatter: $HEXO - Offering $HR + $WELL $SAP + Litmos unit sale $AAPL Car + Hires $F Exec $ROKU + Ads & $MSFT collab $T + Raise mobile plan prices

By Sheila Dang and Akash Sriram (Reuters) - Twitter Inc (NYSE:TWTR) reported stronger than expected user growth in what could be its last quarter as a public company after agreeing to a $44-billion buyout by billionaire Elon Musk. But overall revenue and advertising sales fell short of analyst estimates, due to the ongoing war in Ukraine. Shares rose 1% in early trading. The results lay out Musk's challenges in improving the social media platform's business to match its influence on news and culture. Twitter has long faced criticism for its sluggish pace of product launches. Musk has tweeted suggestions ranging from releasing a widely-demanded edit button to making the Twitter algorithm open-source. When Musk closes the deal, he will be overseeing a company that has had long-standing struggles with internal dysfunction, indecision and lack of accountability, Reuters previously reported according to eight current and former Twitter employees. Daily active users on Twitter rose to 229 million in the first quarter ended March 31, from 199 million a year earlier. The figure beat analyst expectations of 226.8 million daily active users. Facebook-owner Meta Platforms also reported a return to user growth on Wednesday, which helped propel social media stocks higher. Twitter said an internal error resulted in the company overstating quarterly user numbers by about 1.5 million between the fourth quarter of 2020 to the end of 2021. The company said it also overstated the figures in 2019, but was unable to provide data. Given the pending acquisition, Twitter said it would not provide any forward looking guidance and was withdrawing all previous goals and outlook. The company last year announced it aimed to double annual revenue and grow to 315 million users by 2023, as former CEO Jack Dorsey aimed to signal a reset on years of product stagnation. Total revenue in the first quarter was $1.2 billion, compared with analysts' average estimate of $1.23 billion, according to IBES data from Refinitiv. The company earns the majority of its revenue from selling digital ads on the website and app. Twitter paused ads in Ukraine and Russia in February amid the ongoing invasion, which the Kremlin calls a "special military operation." "The macro environment is becoming hostile with advertisers curbing their spending as they deal with inflation, which is running at a four-decade high," said Haris Anwar, senior analyst at Investing.com. Musk has said that Twitter should not serve advertising, which would allow the platform to have more control over its content policies. Advertisers generally prefer strong content moderation, to help prevent their brand from appearing next to unsuitable content. Its net income rose to $513.3 million, or 61 cents per share, from $68 million, 8 cents per share, a year earlier.

EU Agrees on Law to Curb Online Ads, Strip Illegal Content https://www.coindesk.com/policy/2022/04/25/eu-agrees-on-law-to-curb-online-ads-strip-illegal-content/?utm_medium=referral&utm_source=rss&utm_campaign=headlines

A lot of the slowdown was around the Russia invasion and paused ads

Upgrades 3/28: $BAC $BK $DE $ITW $KLAC $NAPA $STAA . Downgrades 3/28: $ADS $AMD $BCS $BYND $C $CF $CPB $FITB $FL $GHLD $HNST $ITT $KBH $KMT $MCHP $MO $MTB $NMTC $NTR $QRVO $SEIC $SLG $SNBR $SYF $TER $TREX

Ireland's Central Bank Warns of 'Misleading' Crypto Ads by Social Media Influencers https://www.coindesk.com/policy/2022/03/22/irelands-central-bank-warns-of-misleading-crypto-ads-by-social-media-influencers/?utm_medium=referral&utm_source=rss&utm_campaign=headlines

UK Advertising Regulator Issues 'Red Alert' Guidance on Crypto Ads https://www.coindesk.com/policy/2022/03/22/uk-advertising-regulator-issues-red-alert-guidance-on-crypto-ads/?utm_medium=referral&utm_source=rss&utm_campaign=headlines

Facebook Owner Meta Sued by Australian Consumer Watchdog for Scam Crypto Ads https://www.coindesk.com/business/2022/03/18/facebook-owner-meta-sued-by-australian-consumer-watchdog-for-scam-crypto-ads/?utm_medium=referral&utm_source=rss&utm_campaign=headlines

Australian competition regulator takes Meta to court over fake crypto ads https://cointelegraph.com/news/australian-competition-regulator-takes-meta-to-court-over-fake-crypto-ads

Financial future or false promises? Crypto firms go big on ads in 2022 https://cointelegraph.com/news/financial-future-or-false-promises-crypto-firms-go-big-on-ads-in-2022

UK Regulator Bans Floki Inu Ads as 'Irresponsible' https://www.coindesk.com/policy/2022/03/02/uk-regulator-bans-floki-inu-ads-as-irresponsible/?utm_medium=referral&utm_source=rss&utm_campaign=headlines

Snow Crash's Metaverse was filled with ads in 1992, and the real one will be too https://cointelegraph.com/news/snow-crash-s-metaverse-was-filled-with-ads-in-1992-and-the-real-one-will-be-too

Indian Advertising Watchdog Releases New Guidelines For Crypto Ads https://cryptonews.com/news/indian-advertising-watchdog-releases-new-guidelines-for-crypto-ads.htm

Five key takeaways from the official Indian crypto ads guideline https://cointelegraph.com/news/five-key-takeaways-from-the-official-indian-crypto-ads-guideline

Who really created the Coinbase Superbowl ads? Armstrong called out on Twitter https://cointelegraph.com/news/who-really-created-the-coinbase-superbowl-ads-armstrong-called-out-on-twitter

Facebook Faces Legal Fight with Australian Billionaire over Crypto Scam Ads https://cryptonews.com/news/facebook-faces-legal-fight-with-australian-billionaire-over-crypto-scam-ads.htm

$SNAP Snapchat stars say its new mid-roll ads could lead to a content boom as creators see money-making potential - BI

Fed never did it: US Senate Banking head lashes out at Super Bowl crypto ads https://cointelegraph.com/news/fed-never-did-it-us-senate-banking-head-lashes-out-at-super-bowl-crypto-ads