$ADS
PRICE
$ -
Last Close
VOLUME
0
DAY RANGE
-
52 WEEK
-
Join Discuss about ADS with like-minded investors
@trademaster #TradeHouses
By Samrhitha A (Reuters) -Netflix's crackdown on password-sharing likely boosted subscribers by about 6 million in the third quarter and the streaming pioneer is expected to set the stage for price increases when it reports earnings on Wednesday. The only profitable major streamer, Netflix (NASDAQ:NFLX) has resisted joining rivals like Walt Disney (NYSE:DIS) in hiking ad-free prices this year and instead curbed password-sharing outside households to tap the more than 100 million viewers who use its service without subscribing. "Netflix now closely resembles a utility in many markets," analysts at Bernstein said. "The challenge of being labeled a utility is how a maturing company continues finding growth." It could hike prices after the end of the Hollywood actors strike, a media report said earlier in October. Five months after calling a strike that plunged Hollywood into turmoil, the Writers Guild of America (WGA) last week approved a new contract with major studios. Netflix, however, has weathered the strike well thanks to its larger international presence and strong content slate. After a slow start for the ad plan launched last year, analysts said they expect Netflix will raise prices of its ad-free options in the coming months to nudge more subscribers to the other tier, where commercials help bring in more revenue per user. So far, most viewers subscribing to Netflix after the password crackdown have opted for the ad-free plans, analysts said. Its standard plan with ads costs $6.99 a month, while the ad-free plans start at $15.49. "Using these tactics, Netflix will likely double its ad-supported viewership next year," said Insider Intelligence analyst Ross Benes. He expects Netflix to show more ads to users over time, catching up with rivals. The ad tier is expected to bring in some $188.1 million in revenue in the third quarter ended September, with subscriber additions of 2.8 million, according to Visible Alpha estimates. Overall, Wall Street expects the streamer to post its strongest quarterly subscriber additions this year, according to LSEG data. Revenue in the third quarter likely rose 7.7% to $8.54 billion, the fastest growth in five quarters, thanks to strong programming that included the latest seasons of "Sex Education" and "Virgin River".
64 Replies 11 π 8 π₯
@trademaster #TradeHouses
By Katie Paul NEW YORK (Reuters) -With Twitter already on the ropes, Meta's Mark Zuckerberg delivered another blow to Elon Musk on Wednesday, ramping up the tech billionaires' rivalry with the launch of Instagram's much-anticipated companion service Threads, a challenger to Twitter. "Let's do this. Welcome to Threads," Zuckerberg wrote in his first post on the app, along with a fire emoji. He said the app logged 5 million sign-ups in its first four hours. Much like Twitter, the app features short text posts that users can like, re-post and reply to, although it does not include any direct message capabilities. Posts can be up to 500 characters long and include links, photos and videos up to five minutes long, according to a Meta blog post. It is available in more than 100 countries on both Apple (NASDAQ:AAPL)'s App Store and Google (NASDAQ:GOOGL)'s Play Store, the blog post said. Analysts said investors were salivating over the possibility that Threads' ties to Instagram might give it a built-in user base and advertising apparatus. That could siphon ad dollars from Twitter at a time when the microblogging company's new CEO is trying to revive its struggling business. While Threads launched as a standalone app, users can log in using their Instagram credentials and follow the same accounts, potentially making it an easy addition to existing habits for Instagram's more than 2 billion monthly active users. "Investors can't help but be a little excited about the prospect that Meta really has a 'Twitter-Killer'," said Danni Hewson, head of financial analysis at investment firm AJ Bell. Meta stock closed up 3% on Wednesday ahead of the launch, outpacing gains by competitor tech companies as the broader market edged down. Threads' arrival comes after Zuckerberg and Musk have traded barbs for months and even threatened to fight each other in a real-life mixed martial arts cage match in Las Vegas. The timing is opportune for Meta to land a blow, as months of Musk's chaotic decision-making has roiled Twitter. Musk bought Twitter for $44 billion last October, but its value has since plummeted as it faced an exodus of advertisers amid deep staffing cuts and content moderation controversies. Its latest move involved limiting the number of tweets users can read per day. Zuckerberg, in subsequent Threads posts, addressed those challenges. "I think there should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn't nailed it. Hopefully we will," he wrote. The integration with Instagram included several nods to privacy considerations. Instagram users who sign up for Threads automatically have a badge affixed to their Instagram profile, but can opt to hide it. They also are given options to choose different privacy settings for each app. Brands like Billboard, HBO, NPR and Netflix (NASDAQ:NFLX) had accounts set up within minutes of launch, as did celebrities like Shakira and other well-known personalities such as former Meta Chief Operating Officer Sheryl Sandberg. The app did not appear to show any ads, according to a Reuters review. To build up Threads, Meta has been making overtures to social media influencers to attract them to the new app and encouraging them to post at least twice a day, said Ryan Detert, CEO of influencer marketing company Influential. Some thanked the company for early access in their initial posts. The app also benefits from the failure of other would-be Twitter competitors to take advantage of the service's stumbles. While a number of burgeoning competitors such as Mastodon, Post, Truth Social and T2 have tried to lure Twitter users away, all remain relatively small so far. Bluesky, a new service backed by Twitter cofounder Jack Dorsey, launched its invite-only beta in February and initially had users clamoring to get access codes. Its website said it had 50,000 users as of April. Dorsey also backed another platform called Nostr. But history is working against Meta. It has suffered multiple failures launching standalone copycat apps in the past, most notably its Lasso app aimed at competing with short video rival TikTok. The company later incorporated a short video tool, Reels, directly into Instagram and more recently wound down its unit tasked with designing experimental apps as part of a cost-cutting drive. Another potential strike against Threads is that the news-oriented culture on Twitter differs from that on Instagram, a more visual platform, said Jasmine Enberg, principal analyst at Insider Intelligence. That cuts against Meta's goal in recent years of moving away from news and political content and instead recommending lighter fare in Reels videos. The company has downplayed the importance of news content on its platforms in regulatory battles over proposals to compel payment to journalistic publishers. Still, said Enberg, Meta only needs to convince a quarter of Instagram's users to join Threads in order to rival Twitter's size. "The reality is that Meta doesn't need to convert Twitter power users into Threads users" to succeed, she said. Zuckerberg, responding to a user who predicted Twitter's demise about an hour after the Threads launch, cautioned patience. "We're only in the opening moments of the first round here," he said.
98 Replies 9 π 14 π₯
@NoobBot #Crypto4Noobs
https://cointelegraph.com/news/google-ads-data-4m-stolen-through-crypto-phishing-urls
145 Replies 11 π 14 π₯
@dros #droscrew
great point > @Jonove said: With the database that FB has on it's users, and then you factor in the use of AI. It's pretty damn scary how targeted some of the ads could really get
47 Replies 8 π 12 π₯
@Jonove #droscrew
With the database that FB has on it's users, and then you factor in the use of AI. It's pretty damn scary how targeted some of the ads could really get
108 Replies 12 π 15 π₯
@Navneet #droscrew
googl always beats the er. based on yputube ads and AI > @Snowcow said: based on
137 Replies 6 π 14 π₯
@dros #droscrew
MUSK SAYS TWITTER COULD POTENTIALLY EARN "15 CENTS AN HOUR" IF ADS ARE IMPROVED - MORGAN STANLEY TMT CONFERENCE
56 Replies 10 π 9 π₯
@dros #droscrew
U.S. ATTORNEY GENERAL GARLAND SAYS THAT BECAUSE OF GOOGLE'S PRACTICES THE U.S. HAS SUFFERED AS AN ADVERTISER, OVERPAYING FOR ADS
124 Replies 7 π 7 π₯
@dros #droscrew
https://www.businessinsider.com/netflix-basic-with-ads-accounted-13-percent-subscriptions-evercore-2023-1
46 Replies 10 π 13 π₯
@dros #droscrew
https://www.businessinsider.com/netflix-basic-with-ads-accounted-13-percent-subscriptions-evercore-2023-1
63 Replies 14 π 6 π₯
@dros #droscrew
https://www.wsj.com/articles/disney-with-ads-goes-live-11670515229
62 Replies 7 π 8 π₯
Key Metrics
Market Cap
0
Beta
0
Avg. Volume
0
Shares Outstanding
0
Yield
0%
Public Float
0
Next Earnings Date
Next Dividend Date
Related News